preloder

The art of doing business.

The art of doing business.

The art
of doing business.

The art of
doing
business.

About

About

About

I am a senior designer and art director with a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.

I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.

I am a senior designer and art director with a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.

I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.

I am a senior designer and art director with
a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.

I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.

I am a senior designer and art director with a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.

I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.

I am a senior designer and art director with a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.

I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.

Philosophy

Philosophy

Philosophy

Philosophy

Philosophy

I don't fully believe in the old 'form follows function' but rather in a
certain feeling of elegance, originality, sympathy and honesty. Design can only be purposeful when it has the ability to improvea person's life somehow – to get there you have to do it with all the passion and detail.

As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.

I don't fully believe in the old 'form follows function' but rather in a certain feeling of elegance, originality, sympathy and honesty.
Design can only be purposeful when it has the ability to improve a person's life somehow – to get there you have to do it with all the passion and detail.

As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.

I don't fully believe in the old 'form follows function' but rather in a certain feeling of elegance, originality, sympathy and honesty. Design can only be purposeful when it has the ability to improve a person's life somehow – to get there you have to do it with all the passion and detail.

As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.

I don't fully believe in the old 'form follows function' but rather in a certain feeling of elegance, originality, sympathy and honesty. Design can only be purposeful when it has the ability to improve a person's life somehow – to get there you have to do it with all the passion and detail.

As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.

I don't fully believe in the old 'form follows function' but rather in a certain feeling of elegance, originality, sympathy and honesty. Design can only be purposeful when it has the ability to improve a person's life somehow – to get there you have to do it with all the passion and detail.

As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.

portrait_2
surf

Brands

Brands

Brands

Brands

AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...

AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...

AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...

AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...

AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...

Experience

Experience

Experience

Experience

Experience

All of my experience has cemented my belief that a company's most compelling truth should be at the center of its communication. My work is therefore always purpose-driven and comes from a close understanding of a client and his audience.

I do not only try to find the best, most considered design but to also help recognise the value that the design process will eventually bring.

While my core skills are to translate strategy into visual storytelling and creative concepts I always aim at creating design principles which in the long run will have the ability to drive a business.

All of my experience has cemented my belief that a company's most compelling truth should be at the center of its communication. My work is therefore always purpose-driven and comes from a close understanding of a client and his audience.

I do not only try to find the best, most considered design but to also help recognise the value that the design process will eventually bring.

While my core skills are to translate strategy into visual storytelling and creative concepts I always aim at creating design principles which in the long run will have the ability to drive a business.

All of my experience has cemented my belief that a company's most compelling truth should be at the center of its communication. My work is therefore always purpose-driven and comes from a close understanding of a client and his audience.

I do not only try to find the best, most considered design but to also help recognise the value that the design process will eventually bring.

While my core skills are to translate strategy into visual storytelling and creative concepts I always aim at creating design principles which in the long run will have the ability to drive a business.

All of my experience has cemented my belief that a company's most compelling truth should be at the center of its communication. My work is therefore always purpose-driven and comes from a close understanding of a client and his audience.

I do not only try to find the best, most considered design but to also help recognise the value that the design process will eventually bring.

While my core skills are to translate strategy into visual storytelling and creative concepts I always aim at creating design principles which in the long run will have the ability to drive a business.

Agencies

Bartle Bogle Hegarty
Factor Design
Faktor 3
Jung von Matt
Mother
Mutabor
Pleksi
Popular
Select World
Superunion

Education

2007 - 2008 London
Bucks University
Master of Arts (distinction)
Planning in Advertising

2002 - 2006 Hamburg
Design Factory Int.
Degree (distinction)
Communication Design

Agencies

Bartle Bogle Hegarty
Factor Design
Faktor 3
Jung von Matt
Mother
Mutabor
Pleksi
Popular
Select World
Superunion

Education

2007 - 2008 London
Bucks University
Master of Arts (distinction)
Planning in Advertising

2002 - 2006 Hamburg
Design Factory Int.
Degree (distinction)
Communication Design

Agencies

Bartle Bogle Hegarty
Factor Design
Faktor 3
Jung von Matt
Mother
Mutabor
Pleksi
Popular
Select World
Superunion

Education

2007 - 2008 London
Bucks University
Master of Arts (distinction)
Planning in Advertising

2002 - 2006 Hamburg
Design Factory Int.
Degree (distinction)
Communication Design

Experience

since 2016 Hamburg
Freelancer
Design & Art Direction
Multidisciplinary

2011 - 2016 Hamburg
Factor Design
Senior Designer
Corporate Branding

2007 - 2010 London
Bartle Bogle Hegarty
Lead Designer
Brand Invention Unit

2005 - 2007 Hamburg
Enterprise IG 
Working Student
Product Branding

Experience

since 2016 Hamburg Freelancer
Design & Art Direction Multidisciplinary

2011 - 2016 Hamburg
Factor Design
Senior Designer
Corporate Branding

2007 - 2010 London
Bartle Bogle Hegarty
Lead Designer
Brand Invention Unit

2005 - 2007 Hamburg
Enterprise IG 
Working Student
Product Branding

Experience

since 2016 Hamburg
Freelancer
Design & Art Direction
Multidisciplinary

2011 - 2016 Hamburg
Factor Design
Senior Designer
Corporate Branding

2007 - 2010 London
Bartle Bogle Hegarty
Lead Designer
Brand Invention Unit

2005 - 2007 Hamburg
Enterprise IG 
Working Student
Product Branding

To break with the everyday and pursue
the exceptional.

To break with the everyday and pursue the exceptional.

To break with the everyday and pursue the exceptional.

To break with
the everyday
and pursue the exceptional.

Contact

Contact

To request my portfolio or if you would like to meet and discuss a new project, please get in touch. I would love to hear from you.

To request my portfolio or if you would like to meet and discuss a new project, please get in touch. I would love to hear from you.

To request my portfolio or if you would like to meet and discuss a new project, please get in touch. I would love to hear from you.

To request my portfolio or if you would like to meet and discuss a new project, please get in touch. I would love to hear from you.

Maximilian Gerdau
Kegelhofstraße 27
20251 Hamburg
Germany

+49 157 575 22 491
info@thisis1881.com

2019 © Maximilian Gerdau

2019 © Maximilian Gerdau

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