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The art of doing business.
The art
of doing business.
The art of
doing
business.
About
About
I am a senior designer and art director with a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.
I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.
I am a senior designer and art director with a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.
I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.
I am a senior designer and art director with
a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.
I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.
I am a senior designer and art director with a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.
I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.
I am a senior designer and art director with a passion for brand identity and strategic thinking. For over ten years I have been helping brands to tell their story through fresh, meaningful ideas and thoughtfully crafted design.
I have worked in the creative industries of London and Hamburg with well-renowned agencies like Bartle Bogle Hegarty, Factor Design, Mutabor and Jung von Matt.
Philosophy
Philosophy
Philosophy
Philosophy
I don't fully believe in the old 'form follows function' but rather in a
certain feeling of elegance, originality, sympathy and honesty. Design can only be purposeful when it has the ability to improvea person's life somehow – to get there you have to do it with all the passion and detail.
As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.
I don't fully believe in the old 'form follows function' but rather in a certain feeling of elegance, originality, sympathy and honesty.
Design can only be purposeful when it has the ability to improve a person's life somehow – to get there you have to do it with all the passion and detail.
As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.
I don't fully believe in the old 'form follows function' but rather in a certain feeling of elegance, originality, sympathy and honesty. Design can only be purposeful when it has the ability to improve a person's life somehow – to get there you have to do it with all the passion and detail.
As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.
I don't fully believe in the old 'form follows function' but rather in a certain feeling of elegance, originality, sympathy and honesty. Design can only be purposeful when it has the ability to improve a person's life somehow – to get there you have to do it with all the passion and detail.
As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.
I don't fully believe in the old 'form follows function' but rather in a certain feeling of elegance, originality, sympathy and honesty. Design can only be purposeful when it has the ability to improve a person's life somehow – to get there you have to do it with all the passion and detail.
As a creative I am also dedicated to living in a continuous state of education. To broaden my sources of inspiration. To explore new territories and to never become staid. I enjoy being in the ocean, too – it is an eye-opening place that helps retaining these kind of ideals.
Brands
Brands
Brands
AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...
AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...
AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...
AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...
AM·PM, Acqua Di Parma, Beiersdorf, BMW, Bosch, Chanel 4, Clariant, Conde House, Conde Nast, COR, The Daily Telegraph, Evernote, HanseMerkur, Huawai, HSH Nordbank, Innogy, Interlübke, IP44, Klitschko, Levi’s, Lufthansa, System Professional, Unilever, VW, Wella ...
Experience
Experience
Experience
Experience
All of my experience has cemented my belief that a company's most compelling truth should be at the center of its communication. My work is therefore always purpose-driven and comes from a close understanding of a client and his audience.
I do not only try to find the best, most considered design but to also help recognise the value that the design process will eventually bring.
While my core skills are to translate strategy into visual storytelling and creative concepts I always aim at creating design principles which in the long run will have the ability to drive a business.
All of my experience has cemented my belief that a company's most compelling truth should be at the center of its communication. My work is therefore always purpose-driven and comes from a close understanding of a client and his audience.
I do not only try to find the best, most considered design but to also help recognise the value that the design process will eventually bring.
While my core skills are to translate strategy into visual storytelling and creative concepts I always aim at creating design principles which in the long run will have the ability to drive a business.
All of my experience has cemented my belief that a company's most compelling truth should be at the center of its communication. My work is therefore always purpose-driven and comes from a close understanding of a client and his audience.
I do not only try to find the best, most considered design but to also help recognise the value that the design process will eventually bring.
While my core skills are to translate strategy into visual storytelling and creative concepts I always aim at creating design principles which in the long run will have the ability to drive a business.
All of my experience has cemented my belief that a company's most compelling truth should be at the center of its communication. My work is therefore always purpose-driven and comes from a close understanding of a client and his audience.
I do not only try to find the best, most considered design but to also help recognise the value that the design process will eventually bring.
While my core skills are to translate strategy into visual storytelling and creative concepts I always aim at creating design principles which in the long run will have the ability to drive a business.
Agencies
Bartle Bogle Hegarty
Factor Design
Faktor 3
Jung von Matt
Monoki
Mother
Mutabor
Peter Schmidt
Pleksi
Popular
Select World
Superunion
Syndicate
Education
2007 - 2008 London
Bucks University
Master of Arts (distinction)
Planning in Advertising
2002 - 2006 Hamburg
Design Factory Int.
Degree (distinction)
Communication Design
Agencies
Bartle Bogle Hegarty
Factor Design
Faktor 3
Jung von Matt
Mother
Mutabor
Pleksi
Popular
Select World
Superunion
Education
2007 - 2008 London
Bucks University
Master of Arts (distinction)
Planning in Advertising
2002 - 2006 Hamburg
Design Factory Int.
Degree (distinction)
Communication Design
Agencies
Bartle Bogle Hegarty
Factor Design
Faktor 3
Jung von Matt
Mother
Mutabor
Pleksi
Popular
Select World
Superunion
Education
2007 - 2008 London
Bucks University
Master of Arts (distinction)
Planning in Advertising
2002 - 2006 Hamburg
Design Factory Int.
Degree (distinction)
Communication Design
Experience
since 2016 Hamburg Freelancer
Design & Art Direction Multidisciplinary
2011 - 2016 Hamburg
Factor Design
Senior Designer
Corporate Branding
2007 - 2010 London
Bartle Bogle Hegarty
Lead Designer
Brand Invention Unit
2005 - 2007 Hamburg
Enterprise IG
Working Student
Product Branding
Experience
since 2016 Hamburg
Freelancer
Design & Art Direction
Multidisciplinary
2011 - 2016 Hamburg
Factor Design
Senior Designer
Corporate Branding
2007 - 2010 London
Bartle Bogle Hegarty
Lead Designer
Brand Invention Unit
2005 - 2007 Hamburg
Enterprise IG
Working Student
Product Branding
To break with the everyday and pursue the exceptional.
To break with the everyday and pursue the exceptional.
To break with
the everyday
and pursue the exceptional.
Contact
Contact
To request my portfolio or if you would like to meet and discuss a new project, please get in touch. I would love to hear from you.
To request my portfolio or if you would like to meet and discuss a new project, please get in touch. I would love to hear from you.
To request my portfolio or if you would like to meet and discuss a new project, please get in touch. I would love to hear from you.
To request my portfolio or if you would like to meet and discuss a new project, please get in touch. I would love to hear from you.
Maximilian Gerdau
Kegelhofstraße 27
20251 Hamburg
Germany
+49 157 575 22 491
info@thisis1881.com
